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Allstate #HeresToFirsts  

Many firsts in life are also big insurance moments. This cross-platform social campaign celebrated people’s firsts and provided educational content. Allstate owned the conversation in social, making the next time someone thinks of firsts, they’ll more likely to think of Allstate.

52.5M Reach

20M Engagements

35% Increase in Positive Sentiment

Social Storytelling

Emerging Technology Content

From 360 video to Facebook Canvas, we tested and learned our way through the latest social technology available while creating compelling content around firsts. 

First Camping Trip 360 video

First Day of Forever Facebook Canvas

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