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Allstate #HeresToFirsts
Many firsts in life are also big insurance moments. This cross-platform social campaign celebrated people’s firsts and provided educational content. Allstate owned the conversation in social, making the next time someone thinks of firsts, they’ll more likely to think of Allstate.
52.5M Reach
20M Engagements
35% Increase in Positive Sentiment
Social Storytelling
Emerging Technology Content
From 360 video to Facebook Canvas, we tested and learned our way through the latest social technology available while creating compelling content around firsts.
First Camping Trip 360 video
First Day of Forever Facebook Canvas
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