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ASHLEY VIENNA LAPIN
SYMS Suit Camp
As layoffs increased after the 2008 economic nosedive, SYMS, an NYC suit retailer, introduced Suit Camp , a contest that gave 30 winners free suits. The effort received considerable media coverage.
Guerrilla Street Team
A chanting street team marched through the streets of NYC handing out flyers to help contest participation.
Suit Camp Website
Users entered the contest through the website. After the contest, it featured the stories of the 30 winners who received a suit, a professional stylist consultation and a session with an interview coach.
In-Store Collateral
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